SEVERN TRENT LEAFLETS
Over the years I've worked on a lot of customer facing literature for Severn Trent. With around 50 core materials, and lots of ad-hoc and one-off items, it can be hard work to make sure each one is on-brand as well as being customer friendly. With the implementation of the new brand style, each of these materials had to be updated.
This involved contacting the content owners to ensure information is correct, sourcing appropriate imagery and creating the layout
As an added challenge, since the creation of Hafren Dyfrdwy – the new Welsh arm of the business – three versions of many of the materials had to be created – one for Severn Trent and two for Hafren Dyfrdwy for both English and Welsh speakers.